Adrianne Machina is the president and founder of Tornado Marketing, Inc.  Adrianne began her career marketing and selling software solutions shortly after graduating from the University of Wisconsin-Madison in 1990.  She started out marketing and selling property management compliance software for Heartland Properties – a company she helped grow from 5 to 130 people during a very short timeframe.  Then in 1994, Adrianne had the opportunity to work internationally on the professional services side, with a team implementing trading software for the Peruvian and Kuwaiti Stock Exchanges. 

More recently, Adrianne gained experience in both the Microsoft and EMC channels.  She spent nearly five years directing the marketing efforts for Collins Computing - a long-standing, well-respected Inner Circle Microsoft Dynamics partner.

Adrianne enjoys sharing her passion for sales and marketing excellence.  She has spoken at numerous Microsoft events – including the Worldwide Partner Conference, Stampede, Convergence, BBC, Partner Quarterly Briefings, and other Industry Sessions. She is an active member of the Business Marketing Association and has developed an extensive network that can assist with all aspects of marketing strategy and execution.    

If you are interested in joining the Tornado Team – either as a creative professional or as a referral partner, please send us an email detailing your business credentials.